About the

K-12 Social Community

The original HigherEdSocial community was founded in May 2015 as a place to bring together social media managers who had taken positions at colleges and universities. In 2010 it became evident that the k-12 community needed its own place to connect with each other. K12Social is the only dedicated community for digital communication & education professionals in the world.

Meet The Founder

Kasandrea Sereno Ed.D

Kasandrea Sereno Ed.D


Hi! My name is Kasandrea and I am a college advisor, speaker, and consultant. I am passionate about technology, education, marketing and brand management, and love helping schools leverage these to better reach their students.

I founded HigherEdSocial after noticing the lack of support and training for social media professionals at colleges and universities. Some of the biggest educational brands in the world had online presences that were lacking, and worse yet the folks managing those profiles had no where to turn when things got difficult. So our clubhouse was born. In the past five years we are proud to have become THE online home for social media professionals to receive advice, collaboration opportunities and training to level up their practice.

¬†Come join our community on Facebook, follow breaking news on Twitter, learn tips and tricks over on Instagram, connect in our LinkedIn group, check out our webinars and demos on Youtube, and stop collaborate and listen on Slack. We are glad you’re here.

Member Spotlights

Ashley Rains

Ashley Rains

Director of Media & Public Relations @ Spring Hill College


Ashley Rains is the Director of Media & Public Relations in the Office of Marketing & Communications for Spring Hill College (SHC) in Mobile, Alabama, where she also teaches Public Speaking. She first came to the College as Assistant Director of Alumni Relations after serving as the spokesperson for the Mobile Police Department.

Ashley has spoken at various state and local organizations about crisis communication, social media marketing and community policing, and has served as a guest instructor at SHC and the University of South Alabama (USA), also located in Mobile. A native Mobilian, she enjoys living on the water, cooking with a cast iron skillet and reminding the world that Mardi Gras originated in Mobile.

Alexa Heinrich

Alexa Heinrich

Social Media Manager @ St. Petersburg College

Alexa Heinrich is the Social Media Manager for St. Petersburg College in St. Petersburg, Florida after previously working as a Content Marketing Specialist for City Colleges of Chicago. Outside of her social media job, Alexa is also a graphic designer, paper nerd, and octopus enthusiast. She lives in Treasure Island with her cat Serif.

K12 social is global

Join Us!

Our community is always looking to expand and add new members to our clubhouse. K12Social is, and always has been, free to join the community of professionals. Check us out on our other platforms for trainings, jobs openings, webinars, and other announcements.